---
title: "Digital foresight for a sportswear brand | antedote"
description: "Foresight for a sportswear brand: forces of digital change mapped with expert and stakeholder interviews, and what each could mean for the business."
url: "https://antedote.com/explore-our-work/turning-digital-change-into-choices-for-a-sportswear-brand/"
author: "antedote"
---

# Turning digital change into choices for a sportswear brand

A sportswear brand wanted to get ahead of digital change before setting its growth priorities for the years ahead. We mapped the forces of change and set out what each could mean for the business.

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**Client**
Sportswear brand

**Industry**
Sportswear

**Kind of work**
Innovation and concept development

**Our role**
Foresight on digital change, from forces of change to implications for the business

## What happened next

The brand then took the work into a further phase with us, shaping a session for its leadership.

## The question

The brand’s leadership was setting its direction for the years ahead, and its digital commerce team needed growth priorities for the next two years that would still make sense further out.

That meant a view of how digital change could reshape the brand’s world, clear enough to plan from.

## Our approach

We began with interviews across the client’s teams to agree what the future view had to answer, then mapped where growth could come from alongside the forces of change, drawing on desk research, the company’s own documents, patterns of investment and interviews with experts.

A working session tested an early version with the team before the full picture was set out, so the implications stayed close to what the business could act on.

## What the team came away with

A foresight report set out the forces of change, the areas of interest that followed and what each meant for the business and the technology behind it, with a presentation for the brand’s strategy summit.

An appendix and a knowledge bank gave the team the evidence behind each force of change, to return to as plans developed.

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Sportswear

    ### [Shaping a sports brand’s range for women](https://antedote.com/explore-our-work/shaping-a-sports-brands-range-for-women/)

    A sports brand’s design team wanted inspiration and a design language for the full range of women it designs for.

- Workwear

    ### [Deciding whether to progress a new workwear fabric](https://antedote.com/explore-our-work/new-workwear-tested-on-the-job/)

    The brand later launched a workwear range built on the fabric we tested.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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