---
title: "Body care co-creation for a personal care brand | antedote"
description: "A co-creation workshop for a personal care brand’s body care range, with expert sessions and consumer reactions."
url: "https://antedote.com/explore-our-work/rebuilding-a-body-care-pipeline/"
author: "antedote"
---

# Choosing body care products a brand could develop in time

A personal care brand needed body care products for new platforms in its range, and they had to be ones it could make in time. We ran a co-creation workshop with its team, outside experts and consumers.

**Client**
Personal care company

**Industry**
Beauty and personal care

**Market**
North America

**Kind of work**
Innovation and concept development

**Our role**
Co-creation workshop design and facilitation, with expert sessions and consumer reactions

## The question

Each new platform in the brand’s body care range was built on a different sensory experience, and each needed products the brand could develop on its timeline.

That meant products and packs that kept each platform’s promise, from everyday products to more specialist formats, and a short list of directions clear enough to brief its R&D partners.

## Our approach

We designed the workshop so the brand’s people, outside experts and consumers worked on the same ideas together.

It started from the brand’s earlier research and the technologies it already had, so every idea began from something the brand could make. Experts from well outside body care widened the frame, and product and pack stimulus kept the ideas concrete.

We prioritized the strongest concepts with the brand’s core team and set each one out with a pack image and a product prototype to try.

Consumers then tried them and worked in pairs with the brand’s teams on what worked and how to improve it. Their reactions were there to sharpen each concept, heard directly by the people developing it.

## What the team came away with

The brand came away with prioritized concepts to brief its R&D partners from, each with consumers’ reactions beside it.

A catalog of every idea from the workshop kept the rest of the thinking ready for future work.

Who we heard from

Consumers from the markets the products were for, who tried the concepts and their prototypes in the workshop

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Skincare

    ### [Choosing where to point suncare innovation and R&D](https://antedote.com/explore-our-work/exploring-opportunities-in-suncare/)

- Skincare

    ### [Judging skincare ideas from three brands by one standard](https://antedote.com/explore-our-work/skincare-pipeline-three-brands/)

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

A partner or director will reply.