---
title: "Growth strategy for an outdoor equipment business | antedote"
description: "Growth strategy for an outdoor equipment maker’s business in Asia-Pacific: market sizing, interviews, a household survey and strategy workshops."
url: "https://antedote.com/explore-our-work/outdoor-equipment-growth-plan-2030/"
author: "antedote"
---

# Planning where an outdoor equipment business should grow

One plan had to serve two very different kinds of customer. An outdoor equipment maker’s business in one Asia-Pacific market wanted to know where to grow, so we built the fact base and shaped the plan with the team who would run it.

**Client**
Outdoor equipment maker

**Industry**
Outdoor equipment

**Market**
One market in Asia-Pacific

**Kind of work**
Brand growth

**Our role**
Market sizing, interviews, a household survey and strategy workshops for a 2030 plan

## The question

The business sold to professional and residential customers, and it needed one plan for where to grow across both, over the years to 2030.

The plan had to say where to focus, in what order, and what it would take in people, channels and marketing. It also had to take a view on how quickly newer kinds of equipment would change the market.

## Our approach

We built the fact base from both sides of the business: years of the company’s own sales data alongside external market statistics, in one sizing model.

We heard from every segment it serves, from experts and business owners to greenspace and property managers, and a household survey added the residential view.

Then we shaped the plan with the people who would run it. In working sessions, the country team worked through the plan’s objectives, sequence and resourcing with us, so it was their plan from the start.

## What the team came away with

The country team had a market sizing model and a growth plan to 2030, built with them in the working sessions.

> “antedote brought simplicity and clarity to a complex challenge and provided us with a clear strategy and pathway forward to achieve exponential growth. Our leadership and team at large is excited about what is possible.”

*General Manager, Asia-Pacific, outdoor equipment*

Who we heard from

Experts, business owners, and greenspace and property managers across every segment, with a survey of households

## Related work

[View brand growth case studies](https://antedote.com/explore-our-work/?work=Brand%20growth#library)

- Snacks

    ### [Choosing where a food brand could credibly grow next](https://antedote.com/explore-our-work/brand-stretch-new-growth/)

    The brand went on to launch in four new categories.

- Spirits

    ### [Defining a spirits brand’s role with Gen Z](https://antedote.com/explore-our-work/spirits-positioning-with-gen-z/)

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Thinking about where your brand could go next?

We’d be glad to talk it through with you.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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