---
title: "Jobs-to-be-done program for a pet food company | antedote"
description: "A jobs-to-be-done capability program for a pet food company: job statements, a pilot, experience tools, tiered training and consumer clinics."
url: "https://antedote.com/explore-our-work/jobs-framework-leadership/"
author: "antedote"
---

# Building consumer needs into a company’s innovation process

A pet food company wanted its innovation teams to start from the progress consumers are trying to make, and keep doing so on live products. We built it a jobs-to-be-done framework, with tools and training, and worked alongside its teams.

**Client**
Pet food company

**Industry**
Pet food

**Kind of work**
Training

**Our role**
Jobs-to-be-done framework, training and consumer clinics for innovation teams

## What happened next

The company built the job-statement principles into its innovation process and later commissioned training for new champions. A second business in the group commissioned the champion training too.

## The question

The company had years of consumer research, market data and strategy work. What it wanted was one shared account of the consumer jobs behind it all.

That account had to work for product development, R&D, marketing and sales alike. And it had to outlast any workshop: the company’s own people needed to write and apply job statements, with a place for them in its innovation process.

## Our approach

We started from what the organization already knew, drawing years of its research into draft job statements.

Each statement covered the functional task a consumer wants done, the emotional state they are trying to reach and the way they want to be seen, so every function could recognize the job.

Then we tested the statements against the business. An intensive working session with the core team weighed each one against brand position and what the operation could credibly deliver, and the weak ones were cut.

From there the work moved onto people’s desks. In a digital sprint, people from five functions connected each statement to live decisions of their own, and a pilot on an early proposition became the worked example for the training.

## What the team came away with

The company had a jobs-to-be-done framework of its own: the job statements, experience tools linked to its innovation process, and a worked example from its own pilot.

It also had three tiers of training with notes for trainers, built so its own champions could teach the approach.

We worked alongside its teams in live development programs too, bringing consumers in through clinics and adding experience maps and a concept-development toolkit for the products in hand.

What we worked from

People across the company’s innovation, R&D, marketing and sales functions, and consumers in clinics on a live program

## Related work

[View training and coaching case studies](https://antedote.com/explore-our-work/?practice=training#library)

- Food

    ### [Training insight teams to turn evidence into recommendations](https://antedote.com/explore-our-work/insight-skills-a-whole-team-could-use/)

    The company extended the program from a pilot with its senior insight team to sessions in six countries.

**What we do**
[Training](https://antedote.com/what-we-do/capability-building/)

## Want your team to get more from research?

We’d be glad to talk about training or coaching built around your team’s own projects.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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