---
title: "Customer due diligence research for an investor | antedote"
description: "Customer due diligence for an investor: interviews with a young brand’s professional and private buyers before an investment decision, with actions for the brand."
url: "https://antedote.com/explore-our-work/hearing-from-customers-before-an-investment/"
author: "antedote"
---

# Hearing from a brand’s customers before an investment

An investor considering a stake in a young brand wanted to hear from the brand’s customers before deciding. We interviewed its professional and private buyers and reported on their experience, with actions for the brand.

·

**Client**
Investment firm

**Industry**
Financial services

**Kind of work**
Business and expert research

**Our role**
Customer due diligence interviews with a young brand’s professional and private buyers

## The question

An investor was considering a stake in a young brand that sells online, to private buyers and to professionals. Before deciding, it wanted to hear from the brand’s own customers.

The question was simple to state: did the customers’ experience raise any concern, and what would make the brand stronger?

## Our approach

Customer due diligence has to keep pace with a deal, so we planned to pass on any serious concern as soon as it appeared, ahead of the full report.

We spoke to the brand’s customers one at a time, professional and private buyers alike, since the brand sells to both and each buys for its own reasons.

Interviews ran remotely, which kept the work to the deal’s timetable.

## What the team came away with

A view of the brand through its customers’ eyes, with actions for the short, medium and long term, in time for the investment decision.

Who we heard from

The brand’s own customers, both professional buyers and private buyers

## Related work

[View business and expert research case studies](https://antedote.com/explore-our-work/?work=Business%20and%20expert%20research#library)

- Consumer services

    ### [Understanding what couriers need from support](https://antedote.com/explore-our-work/understanding-what-couriers-need-from-support/)

    The company then commissioned further research from us.

- Sports and live events

    ### [Segmenting a venue’s members from its own records](https://antedote.com/explore-our-work/segmenting-a-venues-members/)

    The client changed its email schedule by segment, and reports that the segments informed its brand positioning and its planning of events.

**What we do**
[Strategic research](https://antedote.com/what-we-do/strategic-research/)

## Need the view of experts or business buyers?

Tell us whose view your plan depends on, and we’ll suggest how to reach them.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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