---
title: "In-home trial of a new personal care product | antedote"
description: "Filmed home use, online interviews and focus groups for a personal care company, exploring how young men responded to a new formulation in development."
url: "https://antedote.com/explore-our-work/five-days-with-a-new-personal-care-product/"
author: "antedote"
---

# Checking a new personal care product against its promise

A first impression of a new formula can differ from how it feels by the end of the day. A personal care company wanted to know whether its product in development kept its promise, so men lived with it at home and showed us.

**Client**
Personal care company

**Industry**
Beauty and personal care

**Market**
North America

**Kind of work**
Concept and product testing

**Our role**
In-home product trial and focus groups on a new personal care formulation

## The question

The company had a new formulation in development, and a concept that set out what it promised.

Its teams needed to know whether the product delivered on that promise in men’s own homes and in their own words, for men loyal to a competing brand as well as for the brand’s own users. The answer would shape which formulation went forward.

## Our approach

A product like this does its job over hours, so we followed men through their own days.

They swapped it in for their usual product at home and filmed themselves using it, talking to camera before, during and after, with check-ins at random moments on how it felt.

Reading the concept alongside the product let them judge one against the other, and a language exercise collected the words they reached for. Interviews and focus groups then brought the brand’s own users and competitor loyalists into the conversation.

## What the team came away with

The insight and product teams had filmed evidence of how young men used the product at home, and how it felt to the men taking part through the day.

A report brought the video diaries, interviews and focus groups together, built for the teams’ formulation decision.

Who we heard from

Young men who use the brand or a competing brand, in filmed home use, online interviews and focus groups

## Related work

[View concept and product testing case studies](https://antedote.com/explore-our-work/?work=Concept%20and%20product%20testing#library)

- Beauty and personal care

    ### [Setting R&D priorities for a personal care device](https://antedote.com/explore-our-work/a-personal-care-device-tried-at-home-first/)

- Skincare

    ### [Judging skincare ideas from three brands by one standard](https://antedote.com/explore-our-work/skincare-pipeline-three-brands/)

**What we do**
[Concept testing and portfolio prioritization](https://antedote.com/what-we-do/concept-testing/)

## Developing new products or concepts?

We’d be happy to help you assess and improve them.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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