---
title: "Innovation pipeline development for a snack brand | antedote"
description: "Innovation for a snack brand: platforms for ideas, a workshop with the client team and consumers, and concepts developed and refined with buyers."
url: "https://antedote.com/explore-our-work/filling-a-snack-brands-innovation-pipeline/"
author: "antedote"
---

# Filling a snack brand’s innovation pipeline

A snack brand needed new ideas in the benefit areas it had chosen to grow in. We turned those areas into platforms for ideas, ran a workshop with its team and consumers, then developed the strongest ideas into concepts.

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**Client**
Snack company

**Industry**
Snacks

**Kind of work**
Innovation and concept development

**Our role**
Ideation platforms, a workshop with consumers and concept development for a pipeline

## What happened next

The company then commissioned further work from us.

## The question

The brand had chosen the benefits it wanted to grow in, and needed ideas in each that it could develop from its existing business.

The ideas had to be screened before any were developed, so the team would spend its development time on the ones that deserved it.

## Our approach

We turned each benefit area into a platform for ideas, with springboards and a library of products, packs, ingredients and processes to spark them, then ran a workshop where the client team created ideas alongside consumers chosen for their creativity.

After the company’s own screen, we wrote the leading ideas as concepts with pack renders and refined them in groups with the brand’s buyers and with people who buy its competitors.

## What the team came away with

Developed concepts with pack renders, an ideas book recording everything the workshop produced, and briefs for the pack design work to follow.

Because the team had created the ideas with consumers in the room, the concepts it took forward were ones it already understood.

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Food

    ### [Growing a dairy business into new kinds of snacking](https://antedote.com/explore-our-work/growing-a-dairy-business-into-snacking/)

    A food company’s dairy business was strong in a few familiar products and saw room to grow in snacking.

- Snacks

    ### [Deciding who to build protein snacks for, and what](https://antedote.com/explore-our-work/protein-snacking-innovation-program/)

    The client’s innovation program applied the typology, and its consumer clinics refined a wide field to a short list of directions worth developing.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

**The thinking behind this**
- [Five different ideas. One shared assumption.](https://antedote.com/thinking/innovation-pipeline-shared-assumptions/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

A partner or director will reply.