---
title: "Cooking appliance research for a home appliance maker | antedote"
description: "User experience and proposition research on one cooking appliance, then multi-market consumer research on a second: what help people want when they cook."
url: "https://antedote.com/explore-our-work/cooking-appliance-research/"
author: "antedote"
---

# Deciding how much help a cooking appliance should give

Adding features to a cooking appliance is easy; knowing which kinds of help people will value is harder. A home appliance maker brought us that question for two appliances, in user experience and proposition research, then consumer research across several markets.

**Client**
Home appliance maker

**Industry**
Home appliances

**Kind of work**
Innovation and concept development

**Our role**
User experience and proposition research, then multi-market research, on two cooking appliances

## What happened next

Features in the areas we researched later reached market.

## The question

The company wanted its cooking products to do more for the people using them, in ways those people would value.

For a connected appliance, that meant its user experience, its proposition and the kinds of assistance it should offer. For a second appliance, it meant how features for more sustainable cooking could add value to the experience, across several markets.

## Our approach

We treated each appliance as its own question, with a method built for it.

For the connected appliance, we looked at how people want to cook, from everyday meals to more ambitious cooking, and explored the kinds of help they would welcome. The interactions and the proposition were refined as the work went on.

For the second, the company’s feature ideas became stimulus in several markets, so people’s responses could be compared from one market to the next.

That work also looked past the features in front of people, to wider opportunities for the product.

## What the team came away with

For the connected appliance, the product team had a refined user experience and proposition, shaped around the kinds of assistance people would value.

For the second, it had consumer evidence from several markets on its sustainability features, and directions for the product beyond them.

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Smart home

    ### [Choosing how to talk about a new smart home security device](https://antedote.com/explore-our-work/positioning-a-new-smart-home-device/)

    The product later launched.

- Snacks

    ### [Deciding who to build protein snacks for, and what](https://antedote.com/explore-our-work/protein-snacking-innovation-program/)

    The client’s innovation program applied the typology, and its consumer clinics refined a wide field to a short list of directions worth developing.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

A partner or director will reply.