---
title: "Services strategy for a consumer technology company | antedote"
description: "A device-integrated services vision for a consumer technology company, built from industry analysis, expert interviews, ideation and a client workshop."
url: "https://antedote.com/explore-our-work/consumer-electronics-services-vision/"
author: "antedote"
---

# Choosing the services to build around a device portfolio

Services can turn a range of devices into one relationship with the customer. For a consumer technology company looking five to ten years ahead, we built a services vision from human needs, industry analysis and expert interviews, and worked it through with its team.

**Client**
Consumer technology company

**Industry**
Consumer technology

**Kind of work**
Innovation and concept development

**Our role**
A services vision across the whole device portfolio, five to ten years out

## The question

Across the categories the company sold, devices were becoming harder to tell apart.

It wanted a vision for services across its whole portfolio: what people would want in the years ahead, and a single philosophy to organize those services, so that hardware, software and services worked as one. The vision had to shape what it built and stay relevant for a decade.

## Our approach

We started from people, with a framework of basic human needs, and built the vision on it with industry analysis, expert interviews and ideation.

Each need was weighed on three questions: how strongly people feel it, how poorly incumbents serve it, and whether it is in a contemporary crisis.

Ideation turned those needs into candidate vision territories and service concepts, each with a user journey and a market size. Every service was set against the incumbent it would displace, with a revenue model and the flows of value between the company, its customers and third parties.

## What the team came away with

Corporate strategy had a services vision for the whole device portfolio, organized around a single philosophy, with service territories and opportunities worked through to business models.

We worked the vision through with the company’s team in a workshop, and a companion piece translated it into the organizational capabilities the company would need to put it into practice.

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Enterprise technology

    ### [Deciding whether to offer workplace hardware as a service](https://antedote.com/explore-our-work/workplace-hardware-business-model/)

    Two years later, the client’s own account of the program called the work the catalyst for opening up a new revenue stream.

- Software

    ### [Mapping where a communications software platform could do more](https://antedote.com/explore-our-work/product-opportunities-for-a-software-platform/)

    After the first program with PR professionals, the company brought us back to do the same with journalists.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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