---
title: "Innovation growth map from a drinks company’s own research | antedote"
description: "Innovation for a drinks company: more than forty existing studies synthesized into one growth map, then concepts developed with its teams and consumers."
url: "https://antedote.com/explore-our-work/a-growth-map-from-a-drinks-business-own-research/"
author: "antedote"
---

# Building a growth map from a drinks business’s own research

A drinks business wanted a share of fast growth in one part of its category, and already held a large body of research on it. We turned that evidence into one growth map, then developed concepts with its teams and with consumers.

·

**Client**
Drinks company

**Industry**
Drinks

**Kind of work**
Innovation and concept development

**Our role**
Evidence synthesis, growth mapping and concept development for a portfolio opportunity

## The question

Demand was growing fast in one part of the category, and the business wanted to be part of it, with a strategy for the whole portfolio and a pipeline of ideas to take into testing.

It wasn’t short of evidence. More than forty studies and documents from across the company already recorded what it knew.

## Our approach

We started from what the company already knew. Rather than repeat research it had paid for, we read its existing studies together and turned them into one growth map of where the opportunity was.

We added only what the archive couldn’t supply: the wider category’s trends, how neighboring categories talk and pack their products, a light reading of the signs and codes in the space, and interviews with the company’s own stakeholders.

From the map, the company’s teams generated ideas with us in an ideation workshop. We then shaped the strongest into concepts with drinkers in small sessions, so each was written in their language before it went near a survey.

## What the team came away with

A growth map that brought the company’s own research into a single view, a set of opportunity areas, and concepts written and refined for quantitative concept testing.

The map was built as one shared starting point for the teams: what the business already knew, and what it still needed to find out.

Who we heard from

The company’s own teams and stakeholders, and drinkers in the category in small consumer sessions

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Spirits

    ### [Choosing which new flavor ideas to develop](https://antedote.com/explore-our-work/exploring-new-flavor-directions-for-spirits/)

    A refined version of one of the ideas explored later reached market.

- Drinks

    ### [Choosing where a home drinks business should innovate next](https://antedote.com/explore-our-work/beverage-system-innovation-strategy/)

    Two of the opportunities named in the strategy later launched.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

**The thinking behind this**
- [Your research is easier to search. Is it still answering today’s question?](https://antedote.com/thinking/ai-reusing-market-research/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

A partner or director will reply.