Antedote wins “Best Use of Mobile Technology” MRMW Award

Antedote has won the “Best Use of Mobile Technology” category at this year’s MRMW Awards, held this week in Chicago, Illinios.

The win is in recognition of our Snap Dive research initiative, which leveraged the power of social media platform Snapchat to foster a more inextricable link to the hearts and minds of younger consumers. The methodology behind the initiative saw design and deployment of techniques that enabled us to better examine and evaluate target demographics using social media app Snapchat and the users’ behavior firsthand.

In addition, we were able to better understand the motivations behind sharing multimedia, stepping into favorite conversations with contacts and identifying traits and idiosyncrasies from user content, via Snapchat’s “Discover” and “Stories” campaigns.

From what was extrapolated in the study, Antedote developed rules of engagement for media clients in order to gain a better appreciation and awareness for where and how branded content can be used.

The win, against fellow finalists Porsche and Deutsche Telekom, comes from Antedote’s third consecutive nomination for an MRMW Award. We are the only agency in the history of the awards to have been nominated for an award three years in a row.

Speaking following receipt of the award in Chicago, Adam said; “We are honored to have been selected as the winners of this award, this reinforces our ongoing mission to develop the latest approaches and technology to unlock insights that move our client’s businesses forward.”

The MRMW Awards are a showcase and celebration of excellence and innovation in market research, recognizing the groundbreaking work of individuals and organizations in the industry.

The awards were judged by an international panel comprised of experienced market researchers, respected thought leaders in the field and MRMW Advisory Board members.

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