Amazon’s Newest Rival: Jet

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It seems like there is finally a competitor for Amazon. Introducing Jet.com.Unlike Amazon, you have to be a member to use the service which is $50 a year (similar to the Costco or Sam’s Club model).  The membership comes with a few caveats – in order to get free shipping you will need to spend up to $35, which could be a deal breaker for certain people.  It will also take 1-5 days to ship the order, and they don’t ship to Alaska.However, Jet.com promises that they will offer the cheapest price on the internet, about 10%-15% cheaper than other retailers. Boomerang Commerce crunched the numbers of the top 100 most popular products across categories and found that Jet.com was cheaper 81% of the time.  However, according to some users, given the membership fee they must pay, many products they’ve wanted don’t have the lowest price as promised, but are comparable to Costco and Amazon. Another feature of Jet.com is the ability to unlock “smart card” savings on other items based on the “smart items” you add to your shopping cart.

It’s hard to tell now if people will choose to shop at Jet.com over Amazon.   Jet.com could have an advantage if they strengthen their support from retailers who are unhappy with Amazon’s revenue sharing and allow users to purchase items that you can’t find on Amazon.

We are excited to see how the battle between the discount online retailers pans out. This isn’t Jet.com CEO and co-founder Marc Lore’s first battle with the e-commerce giant, having already sold his successful e-commerce business, Quidsi, to Amazon in 2010 for $550 million after years of competing.

With Lore’s track record, will Jet.com beat out the e-commerce giant?

Tempted to see what the hype is about, and if Jet is best for you? For a free 12 month membership with Jet after your first purchase, use this deal, total your regular purchases, and compare them to your total on Amazon.

 

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