40 Days of Dating

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They say it takes 40 days to change a habit. And that’s just what two friends attempt to do when they agree to date each other for 40 days.

As a qualitative researcher, I’m always looking to uncover the most meaningful insights – and there are plenty of insightful nuggets you can take away from this read. I personally love the fact that we get a glimpse into one of the most common experiences of human existence – dating – and we get to view it through both pairs of eyes.

It’s fascinating to see how two people, sharing the same experience, can walk away from it with different things in focus. As a sucker for all things related to love stories I was hooked from day one. Even if you’re not – I think the way they told their story is an excellent example of sharing something complex in a simple, beautiful way.

The way they recorded their experience was based on an agreed set of journal questions that they would answer daily. This simple set-up made for an easy read that kept me engaged and not only helped me feel more connected to Jessie & Tim but also made it easy to quickly notice where differences in their perceptions occurred. I often think of innovation as meaning “simplification,” and 40 Days of Dating demonstrates a unique way of storytelling that exemplifies this for me.

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